(A solo post by Mark)
I tell my writing students they need to think of writing as a business if they want to succeed. Sure, there's the writing part of the business -- the creative, imaginative expression of plot, character, setting, of snappy dialog and themes that capture the hearts of readers.
But that's a given. That's why writers write.
Just as important for the aspiring author, I tell my students, is taking yourself seriously as writers. That means managing your routine and resources so you save time for such things as publication research (doing your homework to make sure you're targeting the right pubs), organized and methodical submission/rejection tracking, and developing (or maintaining and growing) a platform through social media and networking.
Once you start having publishing success, the business aspect of becoming a writer increases by at least a magnitude. Regardless of the size of the press -- from Indy Pub'ing to Small-Press to the Big Five -- you're now expected to take a proactive role in publicity and promotion through readings, blog tours, pithy tweats, Goodreads Giveaways, and anything else you can do to raise your visibility.
But that's not all.
I used to tell my students they needed to apportion money for query and ms postage/returns. Nowadays, e-subs have virtually eliminated such expense. A writers' ability to project an e-presence has made it
possible to develop valuable networking relationships regardless of geographical distance.
Yet e-contacts can only take you so far. I still tell students and other aspiring writers they should also consider attending at least one -- preferably more -- professional trade conferences each year.
Yes, they represent an extra expense, but writers' cons are an investment worth considering, particularly from the perspective of your writing as a business. They're tax deductible, and they add to the credibility of your serious intent.
I'm reminded of their value every summer because I organize and stage an annual writing conference called Writing the Rockies. Ours is intended mostly for aspiring authors, but we try to bring in enough big dogs to draw attendees from the ranks of published authors as well. Although I find my own time consumed in mostly oiling the on-the-ground conference machinery, I still manage to attend several sessions and most of our keynote addresses and readings.
Just as important, anyone who attends such events will tell you many of
the most important venues occur between the formal presentations,
sessions, and workshops. Not to mention the chance to sign up for a pitch or bend the ear of a publisher or agent face to face.
Despite my own ringmaster duties, I always manage to pick up important new trends, pocket a useful business card or two, and steal minutes to recharge by engaging in conversations with other writers and industry professionals. After all, everyone there shares the same passion for both the act and business of writing.
That sort of interpersonal communication is nigh impossible to duplicate in an entirely online environment.
If you're serious about your trade as a writer, think about budgeting some time and, yes, some money to attend a writing conference, even a retreat, as regularly as you can. Chances are, there's a writers con not too far from home.
Check out the pages of one of the excellent trade mags (and trade mag subscriptions should be on that list of biz expenses as well) or online resources for events in your area. Most of these pubs include listings just after the first of the year for summer programming, providing you with a chance to shop around for one that fits your particular areas of interest -- maybe even plan a vacation for you and the family in the conference environs close to the same time.
Yes, take your writing time seriously, but make sure you're looking at all the options that help you take yourself seriously as a writer as well.
There is a lot to it besides penning the words. Great post with very helpful tips, Mark. So many aspects of this I hadn't given thought to!
ReplyDeleteHi, Julie. Thanks, but you're making me blush: I pick up great tips from you all the time!
DeleteGreat post! I haven't been to a writer's conference in over a year, but I've been hosting some free writer's workshops in my town once a month for a few hours at a session, and it helps to just get out there and talk about writing - both in the sessions, and when I'm putting up flyers. I've met a lot of closet writers that I would like to see get out there with their work.
ReplyDeleteThanks, Tyrean, for visiting our blog.
DeleteAnd thanks for mentioning this great option for connecting with other writers f2f.
I agreed: Grassroots writers sessions and workshops are another great way to rejuvenate as well as flush out those closet authors.
Best,
Mark
I'm in the marketing mode now, and feel like a fish out of water. Thanks for your insight!
ReplyDeleteHi, Yolanda, and thanks for dropping by our blog.
ReplyDeleteI think we're all students of this process, and I appreciate any insights I gain from others.
Guess I'm just trying to pay forward a bit. :)
I agree with you. If a writer wants to succeed at writing, he/she needs to think about the business end of it too.
ReplyDeleteI have an additional marketing complication in the form of being thousands of miles from my market. :-/
Wow, Misha, that really *is* a complication. How do you address that?
DeleteI just discovered your writing and blog thanks to Julie Luek's site and I'm so glad to have found it
ReplyDeleteI am working on trying to be more focused on marketing now. I'm new to the writing game but I've realized in the past year that I definitely need to understand that it's a business if I want to succeed with it. Hard lesson to learn as I hate marketing! But I'm trying to learn.
Nice to meet you both. :)
Hi, Julie, and nice to make your acquaintance as well! Thanks for following us.
DeleteThere's a real conundrum to the writing game -- it's well suited to those who like solitude, but it also requires more extroverted activity. I suspect few writers excel at both equally.
But it's still necessary. Pretty much gone are the days when a writer could hole up and just write. When we published our first book in the Silverville Saga, the publisher at the time told us he didn't expect us to promote unless we wanted to. Ha! That tune didn't last long, and pretty soon he wouldn't sign authors who weren't willing to participate in his press as active co-promoters. That's certainly the approach we've seen with our subsequent publishers.
So, yeah, part of the biz these days.
But we all learn from each other, gaining tips and strategies to do a better job.
Welcome to the party! :)